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Discussion Topic:
1940 ford car original price listing
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kubes40 |
01-17-2011 @ 10:41 AM
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Senior
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Unfortunately my knowledge of 40 mercury's is lacking so I can't offer comment in that regard other than to say a comparison to a Ford may or may not be 'apples to apples'. Benny's cars and how they were judged? With due respect to the late Benny, I choose to stay pretty far away from that subject. Please do recall (as examples) that Benny also insisted that Ford script water pumps were proper. He received no deduction for those either. Nor did he receive a deduction for a 40 convertible painted a Mercury only color. Also, one thing that seems to be very prevalent is the belief that what the parts book offered is what in fact was utilized in the construction of our 40 Fords. This is very often not the case. The parts books are service parts. Right down to the nuts and bolts listed. Occasionally the parts will match the way the car was built. On other occasions, not so. I am not certain I would deduct a point for a tire lock within a passenger car. I do know I would at the very least make a note of it for the owner. Respectfully, Mike
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TomO |
01-17-2011 @ 9:06 AM
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Mike, I have seen the 1940 Ford Salesman Reference that say the spare tire lock was standard on the 39 & 40 Mercury. I don't have a copy of this reference book any more, so I cannot copy the page for you. This would seem to contradict the commercial use only for the spare tire locks. All of the other sales literature that I have does not list the spare tire lock as an accessory or as standard equipment. Benny Boodle did have one installed on his 40 Mercury and no point deduction was taken due to the Sales Reference handbook information. The parts catalogs do show that the lock was available on the 38-40 cars and commercial vehicles, so taking a point deduction for these years would be subject to dispute. The 41-48 are not listed as having the spare tire locks except for SW and other commercial vehicles.
Tom
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kubes40 |
01-17-2011 @ 6:04 AM
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Alan, With all due respect, I can't fully agree with you on this one. If an item were allowed on the concourse simply because it was fitted at the dealer prior to the car being delivered to the first owner, then what about (example)Arvin heaters? Many Ford dealers sold them. What about all the other stuff the dealers sold that were not authorized for passenger car use? The spare tire lock is clearly a commercial vehicle item only. Yes, it could have been purchased and installed on a car but clearly it was not intended to be. How about truck mirrors on a car? They could have been purchased at the dealer and put on a car.The lost goes on... Nope, just because the possibility existed, does not make it acceptable.
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ford38v8 |
01-16-2011 @ 10:55 AM
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Mike, In regard to the spare tire lock not being an authorized accessory on a 1940 Ford, I would offer this: Then, as today, a buyer of an automobile was given the opportunity at the dealerships to outfit his new car with options. The options offered would be anything that would fit his car and was available at the dealership. As spare tire locks predated the 1940 model year, a lock could reasonably have been included in the sale of a 1940 Ford. On the EFV8CA Concourse, such an accessory would not be cause for a point deduction unless it presented in poor condition. While it is always the owners responsibility to present documentation of any questionable item, spare tire locks are widely known to have been available, so it is highly doubtful that this particular accessory would be noted. Some owners do push the envelope, itching to prove a Judge wrong, and I say good for them if they can! Keeps the Judges on their toes!
Alan
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supereal |
01-16-2011 @ 10:34 AM
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I defer to Mike on all things 1940. I consulted two books, 90 YEARS OF FORD, by Geo. H. Dammann, and FORD CHRONICLES, by Flamming and Lewis. The first book did state "Wide whites were coming into popularity in this ere, but it is doubtful if too many were installed on Standard Coupes". The arrival of WWII certainly ended a move to white walls, as tires of any kind were rationed, and very hard to fine. Even then, the "35 mph" variety was the only kind available for non-military use, in most cases. As to the 60HP version, it says "very few were ordered". For the record, the standard coupe with the 60 was priced at $599, according to the CHRONICLES book. It doesn't give the amount produced due to the very small number.
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std1940 |
01-16-2011 @ 9:01 AM
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Mike, Thanks Tom.
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kubes40 |
01-16-2011 @ 8:17 AM
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Hey Tom, A March date would clearly indicate single whites were not an option. Thus, I can't offer a retail price for them. It is possible the dealer installed them but on the concourse, you'd have to provide that proof to a judge that knew to deduct for same. By the way, even though radios, heaters, filters, etc. were often installed at the dealer level, some items were available directly (installed) at the factory. As the model year progressed more items were available factory installed than in previous months.
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std1940 |
01-16-2011 @ 7:23 AM
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Hi Mike, My car is 85HP, MFG. March 1940. Thanks for all your help. Tom.
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kubes40 |
01-15-2011 @ 3:13 PM
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Senior
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Hi Tom, Super was correct in suggesting the retail price of you car was $660if it is an 85HP equipped vehicle. 60HP cars were a tad cheaper and the Merc (95HP) equipped cars, a tad more. The dealer would have paid approximately $520 for this (85HP)vehicle. Realize please that was the suggested retail price. Dealers then, as today, discounted the prices and when the opportunity presented itself, increased them as well. The accessories you mention... well, the oil bath air cleaner was an authorized option with a suggested retail price of $3.75. The outer trim rings were also an authorized accessory. A set of five had a suggested price of $6.75. Locking gas cap? Authorized with a suggested retail price of $1.25. All of these could have been installed at the factory OR the dealership. Single whitewalls were not available until VERY late (June, 1940) in the model year so it is perhaps a moot point to offer a suggested price for these. Prior to that date, only black wall and double white wall tires were available. I can provide a price for these if you desire. 85HP car? Spare tire locks were never an authorized option on any 1940 Ford passenger car - only commercial vehicles. I suppose the possibility exists that a customer might have demanded one but it would have had to have been a 'service part'. Retail? $1.20 Hope this helps. Mike
This message was edited by kubes40 on 1-15-11 @ 3:14 PM
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std1940 |
01-15-2011 @ 1:39 PM
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Member
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Hi MIke, I have 1940 5-window coupe 01A-77A with package tray . Accessories: wheel trim rings, single ford script wide whitewalls,oil bath air cleaner,locking gas cap and spare tire lock. Thanks Tom.
This message was edited by std1940 on 1-15-11 @ 2:16 PM
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