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EFV-8 Club Forum / New 1940 Ford Book / 1940 ford car original price listing

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std1940
01-15-2011 @ 7:32 AM
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Posts: 34
Joined: Oct 2009
          
I am looking for original pricing information for the 1940 ford car line and options including accessories.
The ideal solution would be an original new car sales invoice or a copy for 1940 std coupe-5w 01A-77A
Thanks Tom.

supereal
01-15-2011 @ 9:56 AM
Senior
Posts: 6048
Joined: Oct 2009
          
Tom: My books list the 77-A 3 passenger coupe price as $660. In all, 33,693 were sold. It was the least expensive Ford car that year, and many were sold for fleet use. In almost all cases, accessories, (radio, heater, etc), were dealer installed options, and did not appear in factory invoicing.

kubes40
01-15-2011 @ 12:59 PM
Senior
Posts: 1575
Joined: Oct 2009
          
Hi Tom,
A 5 window coupe? What model are you referring to exactly? Package tray car I assume?
What options?
Let me know and I will see what documents I have here.
mike

std1940
01-15-2011 @ 1:03 PM
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Posts: 34
Joined: Oct 2009
          
Supereal: Thanks for that info. What books did you find that information?
Thanks Tom.

std1940
01-15-2011 @ 1:39 PM
Member
Posts: 34
Joined: Oct 2009
          
Hi MIke,
I have 1940 5-window coupe 01A-77A with package tray .
Accessories: wheel trim rings, single ford script wide whitewalls,oil bath air cleaner,locking gas cap and spare tire lock.
Thanks Tom.

This message was edited by std1940 on 1-15-11 @ 2:16 PM

kubes40
01-15-2011 @ 3:13 PM
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Posts: 1575
Joined: Oct 2009
          
Hi Tom,
Super was correct in suggesting the retail price of you car was $660if it is an 85HP equipped vehicle. 60HP cars were a tad cheaper and the Merc (95HP) equipped cars, a tad more. The dealer would have paid approximately $520 for this (85HP)vehicle. Realize please that was the suggested retail price. Dealers then, as today, discounted the prices and when the opportunity presented itself, increased them as well.
The accessories you mention... well, the oil bath air cleaner was an authorized option with a suggested retail price of $3.75. The outer trim rings were also an authorized accessory. A set of five had a suggested price of $6.75. Locking gas cap? Authorized with a suggested retail price of $1.25. All of these could have been installed at the factory OR the dealership.
Single whitewalls were not available until VERY late (June, 1940) in the model year so it is perhaps a moot point to offer a suggested price for these. Prior to that date, only black wall and double white wall tires were available. I can provide a price for these if you desire. 85HP car?
Spare tire locks were never an authorized option on any 1940 Ford passenger car - only commercial vehicles. I suppose the possibility exists that a customer might have demanded one but it would have had to have been a 'service part'. Retail? $1.20
Hope this helps.
Mike

This message was edited by kubes40 on 1-15-11 @ 3:14 PM

std1940
01-16-2011 @ 7:23 AM
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Posts: 34
Joined: Oct 2009
          
Hi Mike,
My car is 85HP, MFG. March 1940. Thanks for all your help.
Tom.

kubes40
01-16-2011 @ 8:17 AM
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Posts: 1575
Joined: Oct 2009
          
Hey Tom, A March date would clearly indicate single whites were not an option. Thus, I can't offer a retail price for them. It is possible the dealer installed them but on the concourse, you'd have to provide that proof to a judge that knew to deduct for same.
By the way, even though radios, heaters, filters, etc. were often installed at the dealer level, some items were available directly (installed) at the factory. As the model year progressed more items were available factory installed than in previous months.

std1940
01-16-2011 @ 9:01 AM
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Posts: 34
Joined: Oct 2009
          
Mike,
Thanks Tom.

supereal
01-16-2011 @ 10:34 AM
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Posts: 6048
Joined: Oct 2009
          
I defer to Mike on all things 1940. I consulted two books, 90 YEARS OF FORD, by Geo. H. Dammann, and FORD CHRONICLES, by Flamming and Lewis. The first book did state "Wide whites were coming into popularity in this ere, but it is doubtful if too many were installed on Standard Coupes". The arrival of WWII certainly ended a move to white walls, as tires of any kind were rationed, and very hard to fine. Even then, the "35 mph" variety was the only kind available for non-military use, in most cases. As to the 60HP version, it says "very few were ordered". For the record, the standard coupe with the 60 was priced at $599, according to the CHRONICLES book. It doesn't give the amount produced due to the very small number.

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